Analyst Gartner has put out its newest smartphone market report, and the Q2 2013 numbers show the inevitable lastly occurred: smartphone sales surpassed attribute phone sales for the first time. Android has been strangling the life from dumbphones for many years, however it looks like the market tipping point is being reached.

In Q2, Gartner says around the world smartphones sales increased 46.5 % from the year previously quarter to hit 225 million systems delivered, while sales of attribute phones declined 21 % year-on-year to 210 million units. Smartphone shipments grew most in Asia Pacific, Latin American and Eastern Europe, with development rates of 74.1 %, 55.7 % and 31.6 % respectively, however the expert stated sales grew in all areas. IDC’s recent market figures put Android on approaching 80 % around the world marketshare for Q2. Google’s mobile OS is clearly expanding its share by getting previous attribute phone individuals.

The increasing tide of worldwide smartphone ownership is raising all boats, but Samsung continues to control the smartphone landscape. Gartner stated Samsung expanded its share to approaching a 3rd (31.7 %), up 29.7 % on Q2 2012. Apple likewise grew shipments of its iPhone however its marketshare decreased – highlighting the case for Cupertino to make a reduced expense iPhone to capture growth at the spending plan end of the marketplace. Apple took a 14.2 % share in Q2, 2013, vs 18.8 % in the year ago quarter. It still delivered 10.2 % even more iPhones vs Q2 2012 however is being outpaced by higher smartphone market growth rates.

After Samsung and Apple, it’s a tale of all Asian smartphone makers battling for third place: LG got third place in Q2 (with a 5.1 % share), followed by Lenovo (4.7 %) whose Lephone has been a popular seller in China, and ZTE (4.3 %).

gartner smartphone marketshare q2 2013

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Gartner said Apple saw a substantial drop in the typical asking price (ASP) of its devices in Q2, with its ASP declining to the most affordable figure signed up by Apple considering that the iPhone’s launch in 2007. This is down to strong sales of the iPhone 4 – once again highlighting the case (from a volume point of view) for Apple to launch a less costly iPhone. Nevertheless doing this would plainly speed up that reduction in its ASP, even if market development is now being powered by spending plan gadgets – offering the inspiration for Apple to expand the iPhone to more affordable price-points still.

‘While Apple’s [decreasing] ASP demonstrates the demand for a new flagship model, it’s risky for Apple to introduce a new lower-priced model too,’ commented Gartner expert Anshul Gupta in a statement. ‘Although the possible new lower-priced gadget could be priced likewise to the iPhone 4 at $300 to $400, the potential for cannibalisation will be much higher than what’s seen today with the iPhone 4. Despite being seen as the more economical brother or sister of the flagship item, it would represent a brand-new device with the buzz of the marketing related to it.’

Also noteworthy in Q2, Microsoft’s Windows Phone platform pushed previous BlackBerry’s OS for the first time to take 3rd location. When Windows Phone introduced, back in 2010, Steve Ballmer and Nokia’s CEO Stephen Elop talked of their aspiration to produce a third environment in the smartphone space. They are still trying to stock the fires of an ecosystem but are at least in 3rd place from a sales perspective.

Windows Phone took a 3.3 % global market share in Q2 vs simply 2.7 % for the struggling BlackBerry OS. Gupta, kept in mind: “While Microsoft has managed to increase share and volume in the quarter, Microsoft should remain to concentrate on expanding interest from app designers to help expand its appeal amongst users.’

Taken together, Android and iOS took a 93.2 % international marketshare in the quarter – highlighting why developers opt to sustain these 2 platform firstly, and usually require rewards to exhaust effort elsewhere. Android’s international marketshare in Q2 was a shocking 79 % according to Gartner, up from 64.2 % in the year ago quarter – buoyed by feature phone switchers.

Gartner smartphone OS Q2 2013

The drop off in feature phone sales misbehaves news for Nokia, which still leans greatly on its feature phone business (being as its smartphone business is tied to the Windows Phone underdog). Nokia shipped simply 61 million attribute phones in Q2, down from 83 million in the year ago quarter. However the Finnish mobile maker is at least seeing some good growth in smartphones, thanks to having a wider portfolio of gadgets to offer at various price points. Nokia’s Windows Phone-powered Lumia sales expanded 112.7 % in Q2 2013, according to Gartner.