Buys Snail Mail Filtering App PaperKarma To Boost Its Mobile Privacy Management Business

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Reputation. com, the online identity and privacy startup, has bought PaperKarma, a mobile app built to help users recognize and afterwards stop spammy snail mail. In a letter to users (embedded below), PaperKarma’s founders Sean Mortazavi and Brendan Ribera say that the app will remain to work as before, but also keeps in mind that it’ll also be tapping into the startup’s software application competence for a larger remit: building up’s mobile capabilities, and using PaperKarma’s address-tracking algorithms to online data too.

‘With the addition of PaperKarma, we’ve actually included mobile abilities to our portfolio that empower our clients to quickly take control of unwanted contact from suppliers and marketing experts,’ keeps in mind CEO and creator Michael Fertik in the official statement.

‘At PaperKarma, we’ve actually concentrated on the green element of our app– but also privacy services have constantly been on the roadmap,’ Mortazavi and Ribera additionally noted. ‘We are thrilled to accelerate that vision by joining’ PaperKarma triggered a little buzz in 2012 when Apple selected it as one of the most disruptive apps of 2012, alongside Airbnb, Uber, Square Wallet, TaskRabbit and Hotel Tonight (pretty excellent business, without a doubt).

While many link the idea of ‘online reputation’ with social media marketing and companies like Klout and LinkedIn with its endorsements and influencers, is using another trend on the net: the concepts of privacy, online identity, and safeguarding them.

These are concerns that have actually constantly been around, but also for lots of users they still sit on the sidelines. For example, for all the people interesteded in how much Facebook or Google learns about them, there are millions more who don’t bat an eyelash. However, there are signs that may change: the information still emerging around the PRISM project from the NSA, the expanding frequency of advertisement tracking (and solutions to combat that), the rise of ‘big information’ repositories that gather and track details, and of course the various safety breaches we’ve seen all point back to questions of online privacy and identity management.

To that end, this subject could (and maybe need to) become something we all will think about even more longer term.

This is the 2nd acquisition this year for, which in January acquired UK-based competing Credibility 24/7 to assist broaden worldwide. Just like the PaperKarma offer, monetary terms of the acquisition weren’t revealed but also will include ‘millions’ in extra financial investment.

Both offers signify the business’s ramped-up aspirations in the wake of raising nearly $68 million in funding, including a $41 million round nearly 2 years ago, in July 2011, led by August Capital, with participation likewise from Idea Capital and previous investors Jafco Ventures, Kleiner Perkins Caufield & Byers and Bessemer Venture Partners. Buys Snail Mail Filtering App PaperKarma To Boost Its Mobile Privacy Management Business