Red Bull Mobile to exit Australian market

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Red Bull Mobile’s flugtag has actually lost its wings and will crash in Australia – though slowly, and not quite dramatically.

The mobile virtual network driver (MVNO) is seemingly exiting the Australian market, announcing on its homepage that it’ll not be registering new clients.

“As of 1st July 2013, new customers won’t be able to purchase pre-paid or post-paid toll plans from Red Bull Mobile, ” the business published on its website.

“Red Bull Mobile will continue to service existing customers until the customer’s existing recharge or contract expires, ” it said.

It added that these clients will still have access to all of Red Bull Mobile benefits up till the end of their contract or recharge also, including access to its mobile portal, tickets to events and product.

MV-NO more

The Red Bull branded MVNO launched less than two years ago, utilizing Vodafone’s network and providing challenging postpaid and prepaid strategies.

Its 365-day strategy, which required a one-off fee of $365 for unrestricted calls and 5GB of information a month for the year, implies that Red Bull Mobile might end up servicing its last consumers up till mid-next year at the current.

As to why the business decided to pull out of the Aussie MVNO market, it only had this to say on its website: “With the prevalence of ‘open’ mobile platforms in Australia, Red Bull is taking this opportunity to concentrate its advertising and marketing efforts on existing and future digital properties to permit an even greater number of customers to access the World of Red Bull through their own mobile device. “

But while Red Bull Mobile’s run of energy will be going the method of Crazy John’s (an additional Vodafone MVNO that closed down in February), Kogan Mobile, Boost Mobile and Aldi Mobile have introduced their own MVNO flugtags just this past year.

Via: LifeHacker