Get the current Pointer on Mobile Phones: Mobile Phone Advisor

Mixamo, a start-up that helps game designers animate 3D characters in their games and apps, is launching something pretty orderly today. Face Plus is a service that lets designers animate characters just by tape-recording their faces through a web cam. Essentially, you can simply sit in front of a web cam and make faces, and your character will make those precise same faces back at you.

The video below discusses it best. While they’re just targeting this at developers, I might picture a great deal of consumer-facing games or apps that’d interest kids based on this.

Face Plus cuts out the trouble of needing to fastidiously animate each facial expression. And it comes at a time when developers are migrating from simple 2-dimensional games to richer 3-D ones as manufacturing expenses for hit mobile games continue to rise. To make use of Face Plus, developers need a webcam, the Unity editor, plus a subscription to Mixamo’s service, which costs $1,500 each year per designer seat.

‘We were using a Webcam like the kind you can find for $20 at Finest Buy,’ stated Stefano Corazza, the company’s CEO and co-founder. ‘It does not require any calibration.’

The service was constructed with the aid of AMD, the semiconductor company that’s also a strategic investor in Mixamo. They say AMD assisted Mixamo with development of the device through OpenCL, an open requirement for parallel programming of heterogeneous systems.

To establish it, they’d to train their software application with hundreds of images and videos of individuals from various ethnic backgrounds, ages and genders all with many various faces.

The company has raised about $11 million to date and has customers including Microsoft, EA, Sony, Blizzard and Gameloft.