Microsoft reportedly axing 'Nokia' and 'Windows Phone' branding

Microsoft is having an id worrying Nokia and Windows Phone, according to an internal document that’s actually leaked online.

The file, an internal memo, was obtained by Geeks on Gadgets and validated by The Edge.

It explains the ways Microsoft’s branding and advertising language will certainly alter as the holiday season techniques, consisting of dropping words “Nokia” and “Windows Phone.”

Instead “Lumia” and simply “Windows” will concern the leading edge, it seems.


Microsoft’s been signaling these modifications for time.

For example current commercials and videos for the Lumia 930, Lumia 530, Lumia 730, and Lumia 830 fail to mention Windows Phone at all, according to The Verge, and the main branding for the brand-new HTC One M8 for Windows (minus the “phone”) is a big clue as well.

And given that Microsoft has gotten Nokia’s phone business and wishes to make it its own, it’s no surprise that it would drop the company’s name from Lumia device branding.

And on the plus side this mean we can finally start making use of “Windows phone” as a noun instead of needing to state “Windows Phone device.”

This all lends additional evidence to the speculation that Windows RT and Windows Phone will eventually be rolled into one OS, which could occur in 2015.