Marissa Mayer Says Yahoo Has 340M Monthly Users On Mobile, Promises To Improve Display Ads, Video

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One of the huge styles that CEO Marissa Mayer kept going back to during the webcast discussing Yahoo’s second-quarter earnings was mobile.

‘Yahoo’s future is mobile,’ she said, keeping in mind that the company now sees 340 million month-to-month mobile individuals. She did not provide any earlier mobile traffic numbers to illustrate development, but to show the company’s commitment in this area, she said that the mobile group has actually grown by 6x. Numerous of those brand-new team members have joined Yahoo with what Mayer called ‘tuck-in or talent acquisitions,’ and she stated we can anticipate those deals to continue at a comparable rate.

The webcast really began with a discussion of the development that Yahoo has seen with a variety of brand-new products, many of them mobile. For instance, the variety of day-to-day active individuals to Yahoo Mail on mobile has actually increased 120 percent because the launch of the tablet app. And since introducing the new Yahoo app improved by Summly, daily individuals have increased 55 percent and time invested has actually increased 60 percent. (One reason to highlight traffic development: Countering the frustration in the quarter’s flat revenue.)

Overall, Mayer stated Yahoo’s quality traffic (as determined in pageviews) in fact grew year-over-year– that couldn’t sound specifically excellent, other than that it shows recent development countering earlier losses. Mobile, she stated, is ‘still very early’ however also ‘growing rapidly.’

Mayer indicated mobile as one of four key locations for Yahoo’s future growth. The others are search, display marketing and video, and the last two locations are ones that the business ‘will begin to plainly take care of’ in the 2nd half of the year, she stated.

On screen, Mayer acknowledged that Yahoo has ‘felt some unfavorable effect,’ specifically from the growth of programmatic ad purchasing. She stated the business has been making progress with ‘very early efforts’ in locations fresh ad formats, but later on, one of the experts asked whether the programmatic trend is going to continue driving advertisement rates down. Mayer said that these technologies provide ‘an opportunity to do a much better task to match the right users to the right advertisements,’ which can lead to ads sold at premium rates.

Mayer likewise pointed out Yahoo’s Tumblr acquisition, which she said presents chances across all 4 locations. For something, she said, she’s working with Tumblr’s David Karp to establish native ads, which she stated ‘can be every bit as good as the content itself.’