There’s a new survey commissioned by the Interactive Marketing Bureau that analyzes mobile video intake throughout the globe.

Not remarkably, numerous participants said that they’re paying attention to even more video clip on cell phones than they were a year ago, including 50 percent of those checked in the United States, and also 42 percent in Canada, New Zealand and South Africa.

They’re not enjoying 30-second clips, either. As a matter of fact, 36 percent of participants said they view video clips that are 5 few minutes or longer on an everyday basis. (That’s not a majority, but it’s even more compared to just a tiny sliver of the audience.)

The IAB says that visitors in China are especially ready for paying attention to flicks as well as TV episodes on their phones. Furthermore, 37 percent of respondents in China and also 35 percent in Singapore stated they’re seeing less TELEVISION as a result of watching more mobile video.

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As for just how individuals are discovering these video clips, 62 percent of respondents said they find content via YouTube, while 33 percent directed at social networks, 20 percent said search as well as 14 percent claimed advertising.

“Audiences around the globe are extremely open to mobile video promotions that connect to their context as well as watching patterns,” stated Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence, in the survey press release.

The study was conducted by On Tool Research study, which talked with 200 smartphone-owning customers in 24 countries. You could read a lot more in the full Mobile Video clip Usage study.