No turnaround for Taiwanese mobile manufacturer HTC which is forecasting an additional loss-making quarter, releasing preliminary outcomes for its fiscal Q2 today.

The Android OEM claims it anticipates to make an operating loss of NT$ 5.14 billion ($166M) on unaudited profits of NT$ 33.01 billion ($1.07 BN) for the quarter ending June 30. Bottom line prior to tax is around $256M, after tax obligation it’s $260M. EPS is reported as -NT$ 9.70.

HTC reported its first loss-making quarter in October 2013, as its business was pressed right into the red by intense competitors in the Android area, especially by the might of Samsung’s enormous advertising machine.

HTC promised to concentrate on mid-tier gadgets in a proposal to drive uplift using volume sales. It’s now lodged in between something of a stone and also a tough area, with ongoing competition from Samsung, plus the surge of lean novices like China’s Xiaomi which are strongly squeezing mobile phone prices even more while additionally targeting mid-tier purchasers. The cost effective area where HTC hoped to play is quick ending up being as competitive as high end handsets. And points are just most likely to obtain worse.

Prior to its newest loss-making quarter HTC had handled a run of positive quarters — consisting of a slim revenue at the backside of its monetary 2014. It’s prior four positive quarters were revealing shrinking net revenues (below) so today’s return to the red is not a surprise.

  • Q1,15: NT$0.36 billion
  • Q4,14: NT$0.5 billion
  • Q3,14: NT$0.6 billion
  • Q2,14: NT$2.3 billion

Last month HTC denied a report that its business is a purchase target for Asus but today’s quarterly results will likely intensify speculation concerning the future of the company.

Earlier this year HTC finally replaced lengthy time CEO Peter Chou with Chairwoman Cher Wang, in its most significant director shake-up yet, stating she would certainly take up an item advancement role.

In recent times the business has likewise looked for to branch out in terms of the gadgets it makes, revealing a push into online truth with its Vive headset, by means of a collaboration with Valve, as well as also introducing a smartphone camera device. Nonetheless such speculative hardware groups aren’t likelying to provide a temporary profit improvement to a business that’s once more shedding money.