Free of hardware, Nokia changes course with offline map mobile apps

Free from the concern of smartphone and tablet hardware, Nokia is refocusing efforts on brand-new mapping items intended for the really mobile platforms the Finnish business when considered to be the competitors.

The Wall Street Journal today reported that Nokia Corp. is eyeing a triumphant go back to the consumer mapping market with all-new mobile apps anticipated to arrive sometime by the end of this year.

Rather than concentrate on former partner Microsoft’s Windows Phone 8 platform, the new apps will make a beeline straight for iOS and Android, where they’ll certainly be provided totally free of charge from Apple’s App Establishment and Google Play.

Both of those smartphone titans already have their own complimentary mapping options, however Nokia’s new apps will specialize in the capability to download maps for offline use, instead of needing an active internet connection for navigation and routing information.

Here, there, everywhere

This certainly won’t be Nokia’s first time at the iOS mapping rodeo: 2 years back, the business let loose HERE Maps app for iPhone, essentially a weak mobile web site in sheep’s clothes, which was unceremoniously yanked from the App Shop last year.

“It was a hurried product that was never ever thoroughly shown. Honestly, it went horribly wrong. But we’ve actually regrouped now, ” said Sean Fernback, the Nokia executive entrusted with managing the mobile-centric reboot.

Nokia doesn’t expect the brand-new mobile map initiative to bear financial fruit anytime soon, and has no immediate strategies to support the smartphone and tablet apps with advertisements, which Google puts plainly together with search results page.

In addition to offline maps, Nokia’s iOS and Android options will certainly also consist of support for browsing without an active web connection, the business announced a similar campaign late last month for Samsung’s new Tizen OS.