Flight Search Startup And Disrupt Contender Superfly Adds Personalized Hotel Booking Service

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Superfly, which helps tourists benefit from frequent flier miles and airline benefits programs, is broadening its services to consist of a mobile app for discovering and booking hotels.

Superfly first introduced at TechCrunch Disrupt SF in 2010 and makes use of huge information to personalize flight results based upon consumer travel records. In April, Superfly developed Superbox, which enables users to organize all travel-related e-mails. This makes it much easier to track incentives and frequent flier miles. Now the business is utilizing the exact same model to assist individuals capitalize on hotel benefits programs and promotions: Superfly Hotels.

Available for iOS, Superfly Hotels delivers personalized hotel outcomes, consisting of hotels you or comparable clients have actually remained in before. Superfly will also provide cash back on hotel spendings, starting from 5 percent for all users, and increasing approximately 10 percent based upon reserving regularity.

With the launch of Superfly Hotels, Superfly is catching up to travel sites like Expedia, Orbitz and Priceline that currently have mobile hotel booking apps readily available. However, Superfly has a benefit over its rivals– a huge data set of hotel reservations gathered from travel emails from Superbox.

‘The word huge information is thrown around a lot, but for us big information is all about identity, context and location,’ Superfly founder Jonathan Meiri informs me. ‘Knowing this about the customer, we are trying to obtain all this large data and help consumers make truly basic options around which hotel is most effectively for them.’

Meiri states Superfly has collected details on billions of dollars in hotel reservations. With this information, Superfly can suggest hotels where you’re a regular client or can utilize benefits programs. Or if you generally take a trip with one airline, Superfly will display which hotels are preferred by that same airline’s customers.

Superfly has actually brought in investors such as previous Flight Search Startup And Disrupt Contender Superfly Adds Personalized Hotel Booking ServiceKayak CFO Costs Smith and TravelPort Chairman Jeff Clarke. The company likewise recently added an additional sponsor from Kayak. Jacqueline LoVerme, Kayak’s former supervisor of company development-mobile, gotten in touch with Meiri with Smith and is now Superfly’s vice president of company development.

Meiri says Superfly Hotels is dealing with variations for Android and web. You can download the iPhone app right here.