Barnes & Noble says just kidding, we are still in the tablet business

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With its previous CEO now out of the image, Barnes & Noble executives attempt to make use of Jedi mind techniques to make us forget the company’s recent choices including Nook hardware.

CNET today reported that Barnes & Noble’s Nook Media department will continue establishing both black-and-white as well as color tablets in a reversal of the business’s strategies to desert making hardware itself.

In a statement made following the company’s bleak quarterly revenues report, Barnes & Noble Head of state and President of Nook Media Michael P. Huseby verified the company “intends to remain to create and establish sophisticated Nook black and white and color devices. “

The executive included that at least one brand-new Nook tablet would be incoming for the vacations, with others on the illustration boards for future launch.

Changing course

Back in June, CEO William Lynch announced the business was abandoning Nook HD and Nook HD+ color tablets, counting rather on third-party hardware makers and Nook-branded apps.

Lynch then mixed out the door in very early July, leaving the Nook Media facility without a single leader as Huseby shifted from Chief Financial Policeman to CEO of the bookseller’s entire Retail Group.

“Our leading concern in our operating strategy is to enhance all categories of our content revenue. We’re working with innovative ways to sell content to our existing consumers and are checking out new markets we can serve effectively, ” Huseby elaborated Tuesday.

Despite a change of heart, the Nook Media unit enjoyed watching sales dip 20 percent in the most recent quarter, despite narrowing financial losses to $55 million.