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Get the current Suggestion on Mobile Phones: Mobile Phone Advisor

StatCounter – the study group that tracks Internet usage by web browser, platform and device, to name a few things – has released some numbers that indicate that while Apple continues to keep its standard lead as the most-popular brand for mobile Web browsing in particular markets, around the world, Samsung is now leading the pack – not simply since it comes in first in markets like Western Europe and South America, however also since of its strong showing even in markets where Apple is ahead.

The news comes as many accounts point to Apple working on a new, less-expensive version of the iPhone, which can be announced at the company’s huge event tomorrow. Some think a less expensive iPHone will be utilized to acquire even more ground amongst more price-sensitive consumers – both in the UNITED STATE and emerging markets like China – who’ve actually avoided its flagship iPhone models due to the fact that of high costs.

If real, it mightn’t come a minute too soon. StatCounter keeps in mind that in the month of August, Samsung worldwide accounted for 26.59 % of Internet use on mobile devices, compared to 23.39 % for Apple. Remarkably, while Nokia has actually truly taken a nosedive when it concerns current smartphone sales and is recuperating but only slowly, the gadgets that it does have in use in the market – smartphones along with function phones with Web access – have kept the company in a strong 3rd position. It accounted for 21.66 % of mobile Web web traffic in the month of August.

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Looking at the stats through a global map, you get an intriguing geographic breakdown.

Apple remains to stay in an extremely strong lead in the UNITED STATE with over 52 % of all mobile Web website traffic coming from its devices, compared with simply under 19 % for number-two Samsung.

In smaller sized markets like the UK where the iPhone is preferred, so too is the device for Internet usage, accounting for simply under 48 % of all browsing to Samsung’s 21.5 %.

Even in nations like Russia, where Android currently dominates smartphone sales, Apple continues to keep its position as the most ‘sticky’ brand when it comes to using phones for even more than simply standard calls and texts, with 28 % of mobile Web browsing. However this arising market is an example of where Samsung is nipping at Apple’s feet, with almost 21 % of mobile surfing coming from its gadgets.

In China, which is an essential target for all smartphone makers, neither Samsung nor Apple are in the lead. Rather, it’s the mix of many different mobile makers, most likely building on official or forked versions of Android, who’re killing it (we have connected to StatCounter for even more clarity on that point). They jointly take almost 35 % of mobile Internet browsing website traffic, while Samsung and Apple are nearly level at 13.7 % and 14.2 % respectively – simply puts, an additional BRIC market, like Russia, where the 2 single biggest gamers continue to compete fiercely.

In Brazil and India, the two other huge BRIC markets, Samsung conveniently is beating Apple, with 36 % of traffic in Brazil compared to 16 % for Apple and Nokia wedged in between at 19 %. In India Nokia is significantly the leader with 45 % of the marketplace to Samsung’s 27 % and simply 1 % for Apple.

‘Over the previous 12 months Apple has actually increased its share in the United States and UK but internationally there’s an on-going battle happening between it and Samsung,’ writes Aodhan Cullen, CEO StatCounter. ‘Ought to the reports show true, it’ll be fascinating to see if a less expensive iPhone will help it increase market share against lower cost rivals in global markets.’

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So exactly what’s the relevance of this? As the Nokia example above highlights, while web use isn’t directly associated (but related) to smartphone ownership and sales, there a number of other points to eliminate here.

First, if Samsung is overtaking Apple in mobile internet usage, that truth longer term will have an impact both on what kind of leverage Apple will have with carriers when it strikes handle them – carriers have enjoyed the iPhone in part because it tempts high-spending consumers to their networks.

Second, it might likewise begin to have an effect with developers, who’s mostly been faithful to iOS as its first port of call for app development, since iPhone owners have typically been the most engaged group. Numbers like these point to how that balance is shifting, which in turn could equate into Apple losing its track record as host of the very best and greatest app store.

On the various other hand, while there’s a clear opportunity for Apple to swoop in with devices for the majority of cost-conscious individuals, this mightn’t be the technique that it chooses to take – or, certainly, that it’s ever taken. Consider predictions of how a ‘low-cost’ device may actually wind up being just ‘less expense’ – that is, priced in the area of $400 or possibly even more. If that kind of rates occurs, it too raises questions about how effective a new gadget will be to turn use numbers more strongly in Apple’s favor (and possibly puts even more emphasis on how Apple links up with subsidizing carriers).